Jan 012012
 

This video of Badlands National Park in South Dakota is seductive. It’s a nearly four-minute, uninterrupted shot of the driver’s view as he travels east on Badlands Loop Road (240) as it prepares to intersect with 377 near Interior, South Dakota.

Turn up the music and go full-screen and it’s almost like being there. The sunlight is perfect. The colors of the stone and the sky are rich and true.

I should know. I shot it. And it’s a high-def video, so it took me about six hours to upload onto YouTube.

If you want to try this drive at home, here’s where it begins on Google Maps. Then head east.

 

I love shooting these on-the-fly, you-are-there snippets when I travel. Click here to see one I shot in Tokyo that has more than 1,000,000 views on YouTube now.

Dec 312011
 

I’ve been road tripping a lot this year to research a big project I’m writing. When I got home from one of the most recent trips, I plugged in my digital camera to download my pictures and it stared at me blankly and said, “Pictures? What pictures?”

PhotoRescue took care of most of the problems, still, some of my images turned up corrupted. But my camera is an artist. It didn’t turn my images to snow. It inserted wry counterpoint and beautiful geometric juxtapositions. It found brilliant ways to immaculately bend my own visual commentary. These are true works of art.

Jackson Pollack did not credit gravity as a collaborator of his splatter paintings. So I also claim my camera’s binary hiccups as the fruit of my initial inspiration.

I shot these in lush, panoramic 16:9. So the vertical ones require a little scrolling to admire the full glory.

 

Arlington Station, VA

Arlington Station, VA

The Mountain of Despair, Martin Luther King, Jr., Memorial, Washington, DC

The Mountain of Despair, Martin Luther King, Jr., Memorial, Washington, DC

Cherokee, NC

Cherokee, NC

Central Tennessee

Central Tennessee

Martin Luther King, Jr., gravesite, Atlanta, GA

Martin Luther King, Jr., gravesite, Atlanta, GA

Springfield, TN

Springfield, TN

Near Nashville, TN

Near Nashville, TN

Cedar Hill, TN

Cedar Hill, TN

Biltmore Estate, Asheville, NC

Biltmore Estate, Asheville, NC

Russellville, KY

Russellville, KY

Cherokee, NC

Cherokee, NC

Cherokee, NC

Cherokee, NC

Cherokee, NC

Cherokee, NC

Carl Sandburg Home, Flat Rock, NC

Carl Sandburg Home, Flat Rock, NC

Adams, TN

Adams, TN

Arlington Station, VAThe Mountain of Despair, Martin Luther King, Jr., Memorial, Washington, DCCherokee, NCCentral TennesseeMartin Luther King, Jr., gravesite, Atlanta, GASpringfield, TNNear Nashville, TNCedar Hill, TNBiltmore Estate, Asheville, NCRussellville, KYCherokee, NCCherokee, NCCherokee, NCCarl Sandburg Home, Flat Rock, NCAdams, TN

Dec 152011
 

That day, I was sick as a dog. I should have been in bed. But how often am I in Tokyo?

So I walked everywhere I could. I was in the neighborhood of Shibuya, crossing in an overpass, when I saw something that astonished me.

I whipped out my junky little Canon Powershot A95 (with the swivel screen) and waited for it to happen again. This is what I recorded and uploaded to my non-personal YouTube account. It has now racked up 1,011,000 views, and it shows no signs of slowing down.

This simple little YouTube video of wonderment — sarcasm-free, no trendy jump cuts — still astonishes me. And so does the fact that it thrills so many people across the world.

Capture all you can.

My regular YouTube account is bastablejc.

Dec 092011
 
Colonel Tom Parker: How Much Does It Cost If It's Free

He was a crank, but he was right

Hard-core capitalists and campaigning Republicans love to tell us that the free market does for America what is best. Given time and the protection of a velvet rope, competition will mollify inadequacy and the blessings will trickle down upon us all.

It’s bullshit, of course. That’s not the way it works in America anymore. Anyone who has been to a movie in the past 15 years — and sat through 10 minutes of unwelcome TV-style commercials before the show — will tell you that the movie-going experience was better before we had to do that, and that ticket prices did not come down as a result. The product got worse.

The truth is competition will not equalize squat if a business can do one thing: lower the expectations of the consumer. Because all the cinemas across the country shoehorned commercials into the bill at the same time — just as the cell phone providers are capping speeds together and the airlines implemented baggage fees together — consumer expectations were suppressed.

Once you’ve got the expectations low, you can do a few things to make sure your competition can’t end-run you now that you have cheapened things. One is to snag exclusivity with another big partner. But that can backfire. Everyone knows that if AT&T, which diligently bricks some 36 million bricked smartphones nationwide, didn’t have the benefit of years of exclusivity for the iPhone, it would have hemorrhaged customers.

Exclusivity can be expensive, too, since it dings your potential market. After all, if Pepperidge Farm licenses the recipe to the intergalactically awesome Australian cookie Tim Tam , but it only sells them through Target and refers all customers to Target to buy them, then everyone in Manhattan, where there is no Target, will suffer without Tim Tams. This makes bearded travel writers extraordinarily testy, so as you can see, exclusivity can backfire on you.

But there is a second, more lucrative thing you can do once you have subtly gotten Americans to accept your downsized, diminished, flimsified product. That magic money-maker: the add-on fee that makes it whole again.

Take Royal Caribbean Cruise Line. Traditionally, cruises were all-inclusive. But in 2008, it had the bizarre notion of charging customers $15 if they wanted a steak. At the time, it spun the surcharge by saying the meat would be “all natural,” hence the cost.

Which should have begged a big, loud question in the travel press (but didn’t): Does that mean Royal Caribbean is admitting that its regular meals are artificial?

When businesses charge customers more for the “good” variety of their product, they are admitting their core product is substandard. In fact, to make more money, they need it to be.

Don’t you think that Six Flags is more likely to convince you to splash out another $80 for its line-jumping Flash Pass if its makes its queues as Purgatorial as possible?  Isn’t it in Apple’s interest to confound consumers to the point where they either buy AppleCare or lay out $49 for a pay-per-incident consultation with customer service? Why replace the old padding on the coach seats if it prods your ass into buying a paid upgrade?

Nearly every major cruise ship also has several additional restaurants that compete with the non-fee meals served in the main dining room. These supplemental restaurants charge extra fees because the food is deemed to be (and often is) gourmet, and those meals are talking points among passengers on every cruise you’ll ever take.

That begged the other question no one in the press seemed to ask: “Why isn’t your main dining room as good?” It’s hard to come up with an answer that doesn’t make excuses for the vendor or patronize the consumer.

And if they’re going to assume passengers are going to crave that better meal, why do people at the cruise lines get so agitated when I write that their food is substandard? They want it to be substandard — so I feel obligated to spend more money in the supplemental restaurant. They just want it to be subtly so.

At the Apple Store, the shelves are stocked with software that, if you squint, exists because there’s a failure of some kind in the boilerplate system software. Why else would I need to buy a program that cleans up my iTunes songs or makes my iPhoto images easy to edit? If the standard Apple product was as splendid as the fanboys say it is, then you wouldn’t need to embellish it by buying more stuff to plug its holes. There wouldn’t be any.

The airlines have learned to turn this concealment of incompetence into a profit model. It will sell you a seat, yes, but if you want a good seat — not one in the middle, or one in the back — then you have to pay more. US Airways’ Choice Seats fees are levied on windows and aisles toward the front of the plane.

For decades, the airlines spent millions on TV ads proclaiming how comfortable their seats and service were. They drummed it relentlessly into our ears. Now, though, the airlines need you to be dissatisfied with their standard service. They need you to upgrade. Their stock prices depend on it.

So you will only hear airlines praise their first class service now.

Even the TSA has gotten in on the add-on bonanza. If you have the cash, you can buy yourself some faster screening. That’s the function of Clear, which enables richer Americans and corporate expense account holders to pay for better access to a government function. Hey, only the little guys wait in line anymore.

The net effect of all these fees is that classism is now oozing into many of the American industries that used to be rather democratic.

Apologists for these add-ons, like the companies themselves, twist things around to rhapsodize that you don’t have to pay them. They will tell you that they provide the option of comfort only for those who demand it. This, to me, is sophistry, and it ignores the historic and unmistakable fact that companies have intentionally eroded their core products to the point where an optional upgrade is nearly necessary, and they have done it under our noses.

The basic product is intentionally designed to be not good enough. It was never like that before.

So how do you persuade consumers that your basic product is basically unworthy without exposing yourself to outright scorn? Simple. You do it by covering your flanks with those two important defenses: exclusivity agreements, like AT&T did, or passionate brand loyalty, like Apple.

It only works for a while.

 

 

Oct 222011
 
Cycle couple at Badlands National Park

Travel can be empty without connection: Badlands, South Dakota, 2011

I hate to say it, but someone should. Sometimes travel isn’t enough.

I know I have made travel, and the discussion of how anyone can do it, one of the central themes of the last 15 years of my life. And the world of magazines, blogs, and Twitter encourage me daily to maintain that. My identity dictates my focus.

But I also can see when travel, and the addictive pursuit of it, overtakes lives. The lessons one learns by traveling can be life-changing: the similarities between all people, the vast inequalities between societies, the deep psychic simplicity of rituals.

However, there comes a point when many people don’t give their own lives an opportunity to incorporate these profound discoveries of wisdom.

I can always spot the traveler who has been too long on the road. They linger for too many hours in the hostel common room. They surf too long on Facebook. Their eyes may gradually glaze over when confronted with a long list of potential new experiences to tackle tomorrow. They go slowly.

In short, they often show the same symptoms as someone who hasn’t been on the road long enough. For both groups, their inner voices are actually back home. The conscience knows what ambition does not, and if there is one thing that nearly every society has taught me, it’s that the natural state of most human lives is not conquest but ritual. And without the ritual of a daily life for comparison, the things one learns through travel would have far less meaning beyond mere curiosity.

I myself first felt this feeling of travel malaise when I was nearing the end of a nearly two-year backpacking trip. I was in Wellington, New Zealand, a city I have since returned to and come to adore. It was a Friday night, and everyone else in the hostel — nearly all of them had been on the road for only a few months — was going out on the town. But I found myself resisting. I wanted to stay in and read a book instead.

I heard myself say, “But what if I meet someone I actually like? I can’t have them. I’m leaving town soon.”

It was the first time I felt that the exposure to something new was not going to be enough. It was a rupture in my travel worldview.

I know now that it was a sign that after all of my meaningful discoveries, my heart was telling me that it was time to give meaning to the meaning.

Many travelers get that feeling, but many of them override it by seeking another destination with more discoveries. That works for a while because learning is never a waste. But they find the voice keeps gnawing, and as it does, it nibbles away at their resolve to remain in perpetual motion. Sometimes they start going back to the places they loved the first time around, not realizing that impulse could be a surrogate for building a ritual life of their own. Some of them head back out with a girlfriend or boyfriend, which may be why the world is crawling with traveling couples.

I had my Wellington realization more than a decade ago. Of course it didn’t stop my travels. But it altered how I approached them. I still go to new places, but increasingly, I find myself gravitating to places filled with people I care about, or to spots that I know to be my personal lodestones. Having seen nearly 100 countries, I now find myself reinvesting my explorations by learning and loving a few chosen places more deeply. More importantly, I invest in my true life back home.

Because of my recent apartment building fire, I have found myself needing to pass time outside of my home. My first impulse, being a career traveler, was to head to Thailand or Edinburgh or to spend some time writing in Tulbagh, South Africa, where one of my friends from past travels runs the sublime Cape Dutch Quarters retreat.

Although travel has always been like a companion in my life, I couldn’t pull the tigger this time. I have a book I want to write and other projects I want to see grow. This time, rather than unplug and absorb, I felt the psychic need to feed my learnings back into my ritual life. I will return to the road sometime. But right now, I feel like it’s not my purpose to discover, but to create.

Some travelers confuse this shift as a message that they have grown out of the need to travel. That’s not the case. The rewards of travel are not a function of age. After all, we have all been out there with old timers with more zest for exploration than the alcoholic Gap Year kid in the bunk above you. They can be, however, a function of where you are in your life.

I used to look at those Gap Year kids, those listless Australians gulping non-stop rum shots to impress girls and loitering for months in a single hostel without much resolve to pick themselves up and resume their lives. When I began traveling, I envied their open-ended itineraries. But after I felt my emotional rupture in Wellington, I saw some of them as avoiding the inevitable and necessary emotional connection to themselves. A new phrase came to my head:

“If you don’t put down roots, you can never grow.”

For many of us, this is why we travel. We travel to enrich the soil of our lives back home. But the lure of learning, paired with the emotional intensity of meeting fantastic people and having to condense the arc of a relationship into a few days, can be so seductive, so addictive, that we forget.

 

 

Sep 232011
 
KAWS statue at The Standard New York

Everyone's a critic: The KAWS sculpture weeps for luxury values at the Standard

On the first day of this month, the New York nightmare happened to me. The apartment beneath me caught fire. The girl who lives there wasn’t at home, but I’m lucky I was, because I had just returned from three weeks away. I’m fortunate my apartment wasn’t empty, because I smelled the smoke, then I heard the crackle of a large blaze, and finally I called 911 as the air in my home became rapidly unbreathable. I stopped the flames, but I everything I own was smoked. I’ve been living in hotels ever since.

The first thing I have learned is that having insurance is worth every penny. Believe it.

I’ve had to switch from hotel to hotel because Fashion Week logjams swept in and swept me out. So now I’ve moved four times, which has enabled me to see New York as a visitor sees it. It’s not a pretty picture.

A hotel may have comfortable beds and a pretty structure, but it always reveals its true attitude toward guests through its amenities. The rooms were built by architects and designers who have long since moved on, but the administration of amenities shows what the people who now run the place really think of you.

Forgive me if I’m cranky (I warned you about that in my last post), but I haven’t slept in my own bed for nearly a month now. And although I do understand these hotels need to make a buck, I also recognize that the nickeling-and-diming of the American traveler has eroded the proud values of the hospitality industry to the point where it’s not often worthy of that name anymore.

John Cleese recently said that what interested him in doing Fawlty Towers was all the hotels he’d been at where things were run for the convenience of the staff and not for the convenience of the guests. He said he could tell in a minute after setting foot in the lobby which hotel he was in. Only some hotels truly care to be hospitable to people stuck away from home. The selfishness of the hoteliers in the other category was what inspired him to create Basil Fawlty.

When I checked into the Standard New York, the model/clerk asked how I was. I told him I was checking in because of a house fire at home. He didn’t say another word until, “Here’s your key.” Not hospitable, no, but perhaps the awkwardness won in that instance.

Soon, I realized that chilliness was endemic to The Standard. The Standard’s rooftop bar, featured prominently in its marketing, was usually closed to guests. It was always rented out at peak cocktail hours. One night, a friend of mine asked whose party was happening, he was told by a model/host, “I’m not going to tell you that.”

W Hollywood Pool

Putting the traveler second: The W Hollywood Pool, pictured here without hotel guests

I found the situation just as prickly last year in Los Angeles, when I tried to use the pool as a guest of the W Hollywood and was told to go away. My complaint caused quite a furor, was covered in The Economist, and elicited some non-apologies from the hotel management. But the trend persists.

The hotel also advertises free wi-fi, but once you check in, you learn the truth: The free wi-fi is a crappy version that tops out at 512 Kbps and kicks you offline during downloads. If you want to do much of anything, including watch movies or YouTube, you have to pay a ghastly $20 a day for the high-speed variety. Were they kidding? Andre Balazs Properties, which was charging me $700 on some nights, actually went through the trouble of creating two wi-fi networks — one of them intended to be junk for the have-nots? They can’t throw in high-speed internet for rates like that?

This week, CNN wrote about this issue, which I’ve been pointing out for years at Budget Travel and AOL: The expensive hotels rip guests off on Internet, while the cheap ones know that including quality wi-fi will guarantee future repeat business.

I think someone should create a blacklist of hotels that advertise free Internet access that, in reality, stinks. Just because a hotel tells you it was wi-fi doesn’t mean it works. Last month, I found the same wi-fi bait-and-switch at the Crowne Plaza Hotel Avenue in Chicago: It advertises free wi-fi that, in truth, is often impossible to use.

In fact, I’ve found that about a third of the time, it’s lousy despite the fact it’s listed as an amenity. You’d never tolerate algae in the swimming pool, or a faucet that only yields a trickle, but we seem to shrug and overlook clogged or inadequate web access.

The Dream Downtown, famous for having windows in the bottom of its pool that are visible from the lobby lounge, was kind of a mess. It boasts about fancy in-room bells and whistles, such as a desk-side panel where you can plug your MP3 player in. Except there were no instructions or cables, and no one who worked there could explain how to use it. Unfortunately, rates of $600 a night are too steep for members of the Geek Squad.

Nate Berkus

Style icon? Or just a bigger celebrity than Lisa Simpson?

Like so many new urban hotels, The Dream Downtown is essentially a life support system for its event spaces, so guests are not prioritized highly.

On the first night I was at the Dream, Nate Berkus was on hand to get an award from US Magazine as one of the city’s best-styled people. (He accepted it in, um, a grey tee shirt and an open denim button-down.) The next night, Marc Jacobs had his show’s after-party there. So those were two nights I pretty much had to stay in my room. On my last night there, I tried to get up to its buzzed-about rooftop bar. I was a paying guest — a heavily paying guest at that — but at the kiosk I was told it would be up to “the doorman’s discretion” whether I could have a drink there. No, thank you. Not gonna submit myself to rejection at a hotel I’m paying already to stay at.

I joined the plebes at the ground-floor bar instead. It had run out of several ingredients, making my order impossible. The next lady who sat down beside me wanted a pinot and they were out of that, too. At the sound of her voice, I glanced aside and saw that it was Yeardley Smith, who voices Lisa Simpson.

It was gratifying to know that it wasn’t just me. Even multimillionaire celebrities get the shaft at Manhattan’s overtrendy hotels.

Then at 11:45, the half-stocked bar declared it was last call and trounced us all out, leaving us with only one option: the bar where the doorman wouldn’t look twice at us because we were not 22 with perky boobs.

The company that manages the bar replied to my tweet about it — incidentally, that’s what the W Hollywood did, too; it blamed my dissatisfaction on a contractor — but the way I see it, I laid out the problem in plain English already. It’s not my job as a customer to jump through hoops, to keep emailing customer service reps, to make sure it’s rectified. It’s theirs as professionals who claim to be in the “hospitality” industry.

These hotels look pretty, even if they all charge for $17 for the most basic of cocktails, which I have required several of during these trying days of contractors and movers, and I can only imagine how delightful they would be if they rose to their price bracket and truly treated customers with luxury. Then again, value has never been at the forefront of fashion.

I peck, but it’s not all bad. I did have a good time at a third hotel I’ve stayed in, the Soho Grand Hotel. It let me borrow a fish during my stay. And it even had an amenity that the Standard and the Dream would never permit to clutter its hyper-styled decor: a free coffee machine for guests.

It was so thoughtful, for a minute I thought I’d died and gone to Best Western.

 

Standard Hotel wi-fi sign-in screens

They don't warn you that cruddy Internet comes standard at the Standard

Aug 312011
 

Jason Cochran at Mount RushmoreGirl, you know it’s true.

Mount Rushmore is empty-calorie patriotism, but it’s pretty.

Local concerns overbuilt the amenities so much in the 1990s so that they’re still paying them off. Merely parking a car costs $11. Sculptor Gutzon Borglum took extreme care in rendering his four subjects accurately, but the piles of tourist junk hawked by Xanterra at its several gift shop concessions? Not so much.

Here’s what it’s supposed to look like, in all its placebo-patriotic attractiveness:

Mount Rushmore

Mount Rushmore

But most of the tourist tat sold in the gift shops mangles the angles and fudges the faces.

Thomas Jefferson is usually made to look the most ridiculous.

Bad Mount Rushmore souvenir

Here, the boys appear to be beaten up

Bad Mount Rushmore souvenir

This Thomas Jefferson looks like Shelley Winters. I think Abe's in drag.

Bad Mount Rushmore souvenir

Abe looks like he just let one loose, and TR is giving him the stinkeye. Tommy's mascara is dripping. George is trying to ignore their shenanigans.

On this votive holder, it's Abe who's pissed off, and Tommy now resembles Bea Arthur...

Bad Mount Rushmore souvenir

...but if you light it, they look like the Beatles. George is John Lennon (of course), in shades.

Mount Rushmore model

Then again, even Gutzon Borglum's own model, on view in the old workshop, makes it look like George Washington is muscling in front of Thomas Jefferson, and Lincoln looks eerily like he's watching a play from the box at Ford's Theatre. (Obviously, our familiar, disembodied Mount Rushmore looks nothing like this model, either. He died in 1941, 14 years into it, and it's technically unfinished.)

East of the Black Hills, in front of a steak house on 79 in Hermosa, South Dakota, thought to be three castoffs from the now-closed Presidents Park sculpture garden, provide a counterpoint to Mount Rushmore with someone’s modern favorites: JFK, Reagan, and George W. Bush.

President Heads in Hermosa, SD

It's not the first time Dubya cast a dark shadow on the land

Then again, Teddy Roosevelt doesn’t really belong up on that mountain, either, does he? He’d only been dead for less than a decade when Rushmore was begun. But no one could talk Borglum, bullheaded man, out of carving TR on the rock.

There was a reason: Turns out they were good friends.

Jason Cochran at Mount Rushmore

Aug 262011
 

I visited the Minnesota State Fair in St. Paul and thinking of you, of course, I had my camera with me. I created this kind cool, kinda quiltlike portrait of what it’s like to go, with a special emphasis on all the many foods on a stick you can find there.

And, oh yes, there are a lot. Too many, as you’ll see.

There’s even a special appearance by Garrison Keillor, who himself makes an annual special appearance at the Fair with this Prairie Home Companion broadcast.

I think the whole thing is really cool.

Aug 182011
 

When I rented a car at the Tulsa airport, I knew I was dealing with an officious company when I told the clerk my phone number and said she needed two.

“I only use a mobile phone,” I lied.

“We need two. It’s policy. In case you don’t return the car.”

(“I could just give you a fake number,” I thought.) I gave her an old number.

Then she demanded a street address.

“But my credit card goes to my P.O. box,” I said. I only give out my post office box when I’m dealing with strangers away from home. It’s even on my driver’s license.

“It’s policy,” she said. “In case you–”

“Steal the car?” I finished. “I could just give you a fake one.” I really said it this time.

“They make me take it,” she confided. She was young and sweet, probably wanted a nap, and all she was missing was a wad of chewing gum to smack. I smiled and we laughed together. I couldn’t blame her for this invasion of my personal details. She was merely the legally ill-advised foot soldier.

We plowed through a few more options (decline CDW, I said, since my credit card covers it; yours probably does, too). Then:

“Are you going to pre-pay gas or fill up yourself?”

“I’ll fill up myself.”

“Then you have to bring the receipt for gas back with the car and show it to the attendant who checks it in.”

“What! That’s new! Why? That seems crazy!”

“Yeah, it’s kind of a new policy because people were filling up the tanks with other fluids.” She jerked her thumb toward the Dollar desk. “They’re doing it, too.”

“Really? I hadn’t heard that. Wouldn’t messing up the engine of your rental car be illegal? Isn’t that why you take my credit card?”

“Yeah, and they just need proof that you filled up with gas,” she said.

“It sounds like it ought to be a matter for the police instead.”

She shrugged. I signed. Vexed as I was by this triple presumption of guilt by Thrifty Rental Car, and as annoyed as I am to be forced, DMV-style, to prove my innocence through unnecessary paperwork, I needed the car I had reserved. I’ll assume other annoyed customers like me submit for similar reasons.

“This makes me just want to use Avis next time,” I said with an outward laugh.

She wrinkled her nose. “Yah, but we’re cheaper.”

Down at the pick-up desk, I asked a second employee how long this rule had been in place.

“More than a year,” she said, before plunging into an unasked-for explanation. “It’s for your own protection. It’s the only way to make sure the gas tank is actually full because the gauge isn’t always accurate. We get a lot of businessmen who drive around and don’t fill up but the needle’s still on full.”

Not only was this second explanation wormy — so which was the real reason? — but it also made no sense. (Whenever the phrase “for your convenience” appears, you can bet it’s to mask the real reason, which always benefits the company instead. When you hear that, scrutinize.) And in this case, having a receipt would not prove the tank was full, only that gas was purchased at some point. I was given no time parameters for when I’d have to get that receipt, after all.

“That’s funny. The girl inside told me it was because customers are fling the tanks with other things.”

She frowned. “Oh. She wasn’t supposed to tell you that.”

 

Update: I’m hearing reports that Avis does this now, too. Which other renters also do? Update to that update: That Avis demand was just a rumor. Looks like Thrifty/Dollar stands alone.

Update 2: When I returned the car, the clerk didn’t ask to see it. She also didn’t check the mileage or the fuel gauge. Her computers were down so she virtually waved me through.

20110818-182512.jpg

Aug 052011
 
Jason Cochran at the World's Longest Yard Sale

Me with the jackalope in its only natural habitat

I traveled to rural Tennessee to cover a uniquely American shopping experience: a yard sale, annually held over the first weekend in early August, that spans some 675 miles of one highway. It’s called, not undeservedly, the World’s Longest Yard Sale.

We can feel comfortable that the Chinese are unlikely to covet this world record and swipe it from us, partly because they made most of the junk for sale at this one.

These funny short segments star the Tennessee locals, me, and one of the loudest jungle shirts known to mankind.

No, I did not pick it up at the yard sale. Yes, I think I risk turning into Al Roker.

Three videos emerged from the mayhem. The first one’s a panorama of the scene. What I say at 1:29 of that one sums up how I feel about this phenomenon.

The second focuses on smart tips for every rummage sale shopper. The woman who ran the booth I’m shooting in at 1:06 got really hacked off about what I said. She overheard me and thought I was talking about her (I wasn’t) and came in for the kill right as I finished my line. My videographer and I high-tailed it out of there — much like a jackalope might, I surmise, when a careless price tag-bearing granny unboxes it — as soon as the take was done.

I especially love the gag at :44. Thank the talented editor Matt Crum for the punch of that one. His collaborator in this silliness was videographer James Houk — hire him, because he caught a lot of brilliant shots and did it in extremely trying, sweat-soaked circumstances. (Love the dinosaur peeking out of the box!)

Finally comes the third one. I particularly like the part where I sell the guy his own knives and the geezer, at :40, who seemed to relish his on-camera debut. Also loved my weird use of the word “ire” in conversation with a game bric-a-brac vendor. And his witty touché about being pretty or being nice.

Jason Cochran at the World's Longest Yard sale

Cheapskate camouflage: Can you distinguish my wardrobe from the other tacky crap?

Yes, I had a total blast. Can’t you tell? I mean, the shirt pretty much screams “are we having fun yet?”

Screams in the bloodcurdling sense.