Apr 282011
 
Jason Cochran on the Shark Tank set

Cameraphone moment behind the Shark Tank chairs as Aldo Orta prepares to deliver his pitch for his jewelry line. Entrepreneurs are shown their marks but are not permitted to speak to the Sharks until the pitch begins.

Visiting TV sets is always a thrill. It’s not because I am a pure fan. I mean, I am not necessarily always pinching myself in disbelief over being there. Of course I knew Chandler and Joey’s apartment was an existing set when I toured the home of Friends at Warner Bros.

No, for me, the thrill is strangely historical. Just as I love going to Westminster Abbey, where kings and queens from the storybooks still lie, I get excited to be in a place that I previously knew only as an image or a symbol. It’s where received information clicks into reality.

That’s the way it was when I was on the Shark Tank set. It’s always a mind-twist to see how the shapes and distances and perspectives that you see on television are so different in the flesh. It’s odd to see how a room you thought was so familiar in fact does not feel the way you thought it would. First, of all, it has no ceiling other than the industrial soundstage ceiling, many feet above. It’s also a good reality check to see how a good TV set operates no different from a set in a community theatre production — it just takes a lot more money to design and build.

And more than anything, I love the heritage of the soundstages. Look up at Sony Pictures Studios, which used to be MGM, and staring back at you are wooden rafters that were silent witnesses to some of the world’s most recognized performances and faces. Even the dust is historic there, and unlikely to have been swept away. The soundstage in which the Shark Tank crew and cast ate lunch one day was the same one in which Flying Monkeys were filmed in The Wizard of Oz. “Singin’ in the Rain” was shot on Stage 27. Name a famous MGM movie, and those aged soundstages, so hollow most of the time, were where they happened, shot by shot.

They are the warehouses from which our American culture was shipped to us.

From a historic perspective, that’s a very intense thing to hold onto. Everything you see on camera has to happen somewhere, but when it comes to movies, we tend to accept that they’re in a spatial limbo. Yet cameras captured something that happened on that very spot, and afterward, every sign of the event was cleared away, leaving the soundstage as a shell. It’s the only thing left to witness those vital moments of American history.

Just being in that place, for me, makes The Wizard of Oz true. Not a story that happened, of course, but a thing that was cared about and created and hammered out, shot by shot and minute by minute, by working people who got hungry and sweat and yelled and got stuck in traffic on the way home. Movies become records of real events (of fabricated scenarios) that happened to be snatched in seconds-long increments. Being in a studio brings me out of the mindset of a consumer and irresistibly into connection with the people of the past.

Shark Tank‘s second season was shot on stage 22, and its “holding” room for entrepreneurs was built in Stage 8 (which means that when you see someone stewing ahead of their appearance, they’re not actually in the same stage; when the time comes, they have to run outside, across a lane, and into Stage 22.) My time roaming the soundstage was among my favorite during my season two shoots.

Apr 222011
 

"Mr. Wonderful" is appraising you for your dollar value

In between pitches for the second season of Shark Tank, I snatched a few minutes of time with Kevin O’Leary while the other Sharks were getting made up.

Kevin O’Leary is precise. He’s ruthless. He’s mercilessly to-the-point. And that’s just his sound bites! In the Shark Tank, he’s like that, too, but with the added focus on wresting control from any entrepreneur foolish enough to let go of it. If you’ve ever seen him in action, you know by his razor tongue that he’s no one to be trifled with. Money is his schtick, but it’s also his obsession. He didn’t become a billionaire merely from being quick with the quips.

In our chat, O’Leary gives his advice for making money when you don’t have the luxury of starting with any.

 

Apr 222011
 

True story: Daymond John saw this and tweeted, "I tried to watch...but Kevin O'Leary's bald head was so damn shiny! I had to throw sand on the screen to kill the glare!" My head is cropped out, so it must be true.

After I interviewed Shark Tank Sharks Kevin O’Leary and Robert Herjavec (click here to watch that interview, which dates from my Traffic Cone Professor sartorial period), a debate emerged in the comments section. The two also appear on the older, Canadian version of ABC’s fish-themed angel investor show, Dragon’s Den, and the bickering began: Which show is better?

Judging by the comments, you’d think Dragon’s Den has the edge, but the numbers probably aren’t representative. After all, Canadians are more likely to be vocal about their preferences since American culture has a way of dominating North America. They’ve got to be louder than the Americans when a comparison is at stake or else they risk not being heard at all.

O’Leary and Herjavec think the crucial difference between the two shows has a lot to do with that imbalance. After all, they’re business, and they think in terms of market potential:

Apr 222011
 

Those with an inattention to detail might think that Barbara Corcoran and I are related, but there’s no mistaking the fact that I love her. Outrageous, conservative, tough as nails yet soft as pudding, simultaneously fearless and sensitive — she’s diverse and memorable. I’ve interviewed her several times before, including in her office and at a satellite media tour. I was even her fifth wheel/Ed McMahon in a miniseries of self-help video segments we did for a website I once worked for.

Here, we chat on the set of ABC’s Shark Tank in between pitches.

Fans of Barbara ( like me) can double up with this video of her, made on a different day of the Season Two shoots, describing her successful investments from the first season of Shark Tank.

Sigh.

Cochran and Corcoran
Apr 212011
 

Jeff Foxworthy and me: Hapeville-made

This season on Shark Tank, two new men join the lineup of Sharks: Mark Cuban and Jeff Foxworthy, both of whom rotate in Kevin Harrington’s chair when he’s not there.

I met Foxworthy, who hosts another of producer Mark Burnett’s shows, Are You Smarter than a 5th Grader?, at the dawn of his first day on his new job. I learned a couple of interesting things when I did my pre-shoot homework. One is that he lived in the same town that my grandparents did: Hapeville, Georgia. (I wonder if he used to go to the Richway, like I did.) The other is that 25 years ago, his job was to maintain mainframe IBM computers.

As it happens, I realized, fellow Shark Robert Herjavec, who immigrated to Canada from Croatia as a kid, got his beginnings selling IBM mainframe computers during the same period. It’s hard to get a scoop in the over-covered entertainment universe, but I was pretty proud of finding that one. You can see Robert Herjavec learning about it for the first time on yesterday’s video interview with him.

By the time I met Foxworthy, the next day, Herjavec had already filled him in on their shared origins in the make-up room. Took my scoop and used it to make a fast buddy! If they go in on a business together during the second season of Shark Tank, I’d like to think I brokered the friendship between them that allowed it all to happen. Hey, Robert — it’s on camera.

Some people may wonder what a stand-up comic such as Foxworthy is doing on a panel of self-made titans, but that’s where they’re wrong. As I pointed out when the casting was first announced, Foxworthy has created a multi-milliondollar merchandise franchise out of his personal brand.

He’s certainly canny, and a dark horse among Sharks, but does he have the teeth to hang with his flesh-eating colleagues? You be the judge:

Apr 182011
 

Me with the great Mark Burnett

I had the rare opportunity to attend the shoot of the second season of ABC’s Shark Tank. I created “AfterShark” for the first season of the show, and for that, I interviewed the business owners after they had appeared on the show, so for the second season, I was invited to come to the set itself for the taping and do live interviews. Among the many people I was lucky enough to meet: all of the Sharks and the entrepreneurs who were slated to pitch their businesses to them on those days. Over the next few days, I’ll be posting some videos that came out of that fantastic experience.

I’ll start with the king. This is Mark Burnett. Burnett, if you don’t know, is the most powerful force in reality TV in the world. His shows include Survivor and The Apprentice, and of course, Shark Tank. We sat down in the Sharks’ chairs (he sat in Kevin O’Leary’s, I was in Daymond John’s) and talked about the show, the recession, and whether he would ever consider joining the Sharks himself one day.

Nov 172010
 

Most good publications have something called an “editorial calendar.” That means the editors have a list of topics they want to cover during the year, partly because people want to know about them at those times, and partly because it’s when advertisers are most interested in paying for ads for stuff about that subject matter. Come to think of it, those are pretty close to the same reason.

Anyway, one of WalletPop.com‘s golden subjects (along with Tax Day) is Black Friday. That’s the day after Thanksgiving, when Americans bum rush box stores in search of big discounts. Same people get so worked up about the possibility of a good deal that they camp out all night just for the chance to wake up at the crack of Mother Nature’s ass and kill a Walmart employee.

WalletPop has been sending me out in front of the cameras (and in front of keyboards, where I just coined the word “blackwashing”) to discuss Black Friday with a wide audience. Unfortunately, a wide audience usually isn’t available, but there are plenty of people who live in Philadelphia and read WalletPop. I’m posting three of my recent pulpit moments about Black Friday right here.

If this first segment doesn’t attest to my CBS News Sunday Morning leanings shamelessly enough, my YouTube channel might bear sweeter fruit, often with the gentle tropical aroma of Steve Hartman or Bill Geist:

That video you just watched normally resides in a post I wrote for WalletPop which includes several other facts that didn’t make it into the final cut. (Can you believe it? There are actually DVD extras for these adorable little Internet skits!) Specifically: details about the several Black Fridays of the late 19th Century, including the one that sparked the 20-year Long Depression. Yeah. I can’t imagine why those tidbits about archaic aspects of the global financial industry weren’t deemed jaunty enough for this cut, either.

I’ve become satellite buddies with good old Thomas Drayton over at Fox Philly. Every Wednesday evening on my weekly segment, he crawls into my earpiece and asks me the questions that prod me to guide savvy shoppers in the right direction, or at the very least, shamelessly work to spread usage of my made-up word “blackwashing” across this fine, free-spending land of ours, as I craftily did in this segment:

Tonight, I paid another visit to Philadelphia via the airwaves of inner space. Once again, I essentially warned American shoppers not to be idiots and to take a little responsibility for themselves. After all, now that pretty much every major retail brand leaks — or, more accurately, pretends to leak — their Black Friday circulars, people really have no excuse not to know in advance whether any Black Friday “deal” is really a phony markdown off a phony markup. Come on, shoppers. Hear me preach it:

Oh, what the hell. I’m putting it out there in the universe, Oprah-style:

We leave you now with the radiant logo of my favorite show...

Sep 282010
 

My interview with Ken Burns, published in time for the premiere of Baseball: The Tenth Inning on PBS, is here! I’ve chopped it into three bits for your digestion. Think of them as three more innings:











You may remember I was all a-titter about meeting him on the day we shot this. I was so excited I tweeted myself. I think it came out really well despite the fact I was dying to branch off into all sorts of side topics about Americana, immigration, and cultural undercurrents. Geek!

Sep 012010
 

I just got back from Fox News, where I talked to my long-distance BFF, Kerri-Lee Halkett, who has slightly better hair than I do, about five steps you can take to get out of personal debt.

The basic truth is that getting out of debt is a lot like staying fit: You have to balance intake with output. If you spend more than you earn, you’ll go into debt. If you eat more than you burn, you’ll get fat. Here are five tips that, as Fox 29 Philly succinctly put it in its Twitter feed, “you don’t have to be a CPA to understand.”

(Oh, no… sometimes when I get off camera, I have the same feelings I get when I sober up after a raucous party. Sitting here typing, I just realized I winked at the camera after my first point was made. Is that the talking head equivalent of drunk texting? But when Kerri-Lee gives me an opening like she did, the nerd in me can’t resist seizing upon it. It’s what makes it fun to talk to her!)

I’d like to suggest one more magnificent tool for avoiding debt: My friend Zac Bissonnette’s new book, Debt-Free U, which was published yesterday. What I love about the book is that it’s essentially a radical manifesto that has the power to reshape the way you look at the role of borrowing in American culture. Anything that has the power to intelligently rock my world view is something I love.

The book’s already a sales hit (it’s #1 in several college categories), but the kid’s risking getting a real hit put out on him if he’s not careful, because he’s going on shows like Today to inform everyone, quite rightly, that they can chuck the vast American system of usury and pay for a high-quality university education by simply cash-flowing it, no debt required.

He should know: He’s a senior in college.  He’s also slightly gonzo, so he probably would welcome the challenge of the financial industry trying to run him off the road, Silkwood-style. Sic ‘em, Zac. (Wink, wink.)