May 072011
 

Rosewood's marker: Half the story, but whose half?

Today I visited Rosewood, Florida, a town with a past so tangled that its historical marker requires two sides to tell it.

That sign is pretty much all there is to tell the story. That’s because Rosewood was erased.

It was torched by racists in 1923. The tale is as convoluted as it is painful, but the short version is that there were once two towns, one mostly white and one black (Rosewood). One day a white person accused a black man of doing something terrible, which happens a lot when scapegoats are required, at which point hundreds of the whites exploded into a bloodthirsty rage. They didn’t just kill people (mostly black, but some whites who tried to stop the slaughter, too), but they hunted them for a week. Rosewood residents had to hide in the woods like animals, only to be cut down when they finally emerged. To finally rid the area of blacks once and for all, the white savages burned Rosewood down.

For a long time, what happened in Rosewood was mostly whispered because no sign or museum in the place itself dared to summon the story. As recently as the ’90s, plans for a monument were shelved because the locals powers disagreed on how much to spend.

Politicians pat themselves on the back

The historical marker was installed only in 2004, despite the fact Hollywood, our most effective national memorializer, had made a movie version in 1997. Most markers in the American South tell the same story on both sides, but Rosewood’s is a cliffhanger. The first half of the story unfolds on the western face (which is odd considering the only civilization in that direction, near the lip of the Gulf of Mexico, is Cedar Key). In it, the dissenting whites are “courageous” while residents of the “predominantly colored” community of Rosewood, apparently not courageous enough to be described that way, hide in the woods.

The flip side consists mostly of a roundabout explanation of why the sign took so long to get there. You see, the sign apologizes, the victims refused to talk about it. Fortunately, and as a matter worthy of casting onto a metal marker, a Democratic governor got the ball rolling. A decade later, a Republican one (a Bush, no less) finally accomplished the mission, and made sure the final line of the long-neglected plaque memorialized the fact.

The saga of why Rosewood was denied its due is nowhere equal to the sorrow and horror of the tale itself, but politicians seem to think so. Their bipartisan collaboration takes more space to relate than the more complicated reasons for the violence, and the retelling of the violence, too, reads as if it was written from the white perspective.

It’s said that most racial disputes are ultimately about money — who’s perceived as taking jobs, who’s perceived as causing crime. In Rosewood, black residents owned their own businesses and their own land, and one of the first things the whites did that week was to loot their property and steal their land. Survivors were too terrorized to ever return.

Rosewood, near the west coast of Florida where the state begins its westward bend toward Alabama, is one of more than three dozen black communities that were eradicated by frenzied whites, but above the others it remains stained. I drove down its unpaved roads. There are a few noticeably modest modern homes there now, buried deep in thicket and protected by barking dogs that, judging by their sensitivity, are clearly unaccustomed to even casual drive-bys. Two homes had American flags hung by their mailboxes (they also took the local paper, too), and I saw one middle-aged woman cutting her side lawn with a mower that didn’t seem to be smeared with human blood. (For a video of the town today, click here.)

I’m sure they’re very nice, normal American people there now, with no festering furies. But given the fact the town’s reputation was stained by simmering anger that suddenly bubbled over, it’s not hard to imagine an unwelcome malevolence in these normal yards. When I heard an unseen dog bark in agitation and saw a U.S. flag hang limp on a windless May afternoon, it was hard not to smell underlying threat in the air in Rosewood.

UPDATE: A year later, I revisited Rosewood, and I shot a video. Click here to watch it.

Shoot in the woods instead, as per the unwritten tradition

May 062011
 

Deceptively careful not to derail the Entrepreneurs

One aspect of my AfterShark coverage for the second season of Shark Tank was to catch the entrepreneurs as they prepared to enter the Tank or just after they left.

Not so easy. Still, it’s leagues easier to be face-to-face than it is to conduct interviews by Skype, as I had to do during the first season of AfterShark. With Skype, the person being interviewed can’t see you. They’re instructed to stare at their webcam so that they don’t end up looking shifty on camera, and that eliminates all the normal body language and visual clues that normally pass in a conversation that let a person know who’s about to speak next. After one segment published last year, a reader wrote in to bitterly complain that I interrupted my guest too much. I wanted to reply that he never heard me clearing my throat and starting to speak, so I had no choice if I wanted to be able to ask more than a single, monologue-starting question. But I didn’t reply to the reader to say that. I let them have their say. See? Not an interrupter by nature.

For season two, I thought it was crucial for me to be mindful of how these entrepreneurs were feeling. Most of them had flown in from other parts of the country to pitch the Sharks. Most of them had never been on TV before.

So I was obsessed with not being too cavalier or challenging. I never wanted to give anyone a hint about how to pitch, so to get around that, I’d ask if they had seen the show before. I was also keenly aware that my questions should not be too leading, lest I cause them to second-guess themselves and throw off their game plan at the last minute. These people were potentially at a crossroads in their lives.

The last thing I wanted to do was change the outcome by rocking their boats and being and ass. I respect the production, and these people, far too much to risk that. Consequently, there are a lot of “Which Shark are you targeting” and “How much of your own money have you put into this so far” questions.

You’d think that after all the Shark Tank interviews I’ve done that I’d be able to predict the winners. Not a chance. In some of my chats, I can read my own face: “Oh, boy. This one’s a dud. Treat him/her gently.” And many times, I was dead wrong with my faulty first impressions. It takes the dissection of the business plan and balance sheet by the Sharks to determine the success stories. I can, though, usually spot the ones who are going to cry, and I go even easier.

Now and then, as with HillBilly Brand and SweepEasy, I got to talk to them after they came out of the Tank, so I knew how they did. So there’s a mix of pre- and post-Tank interviews, which is fun.

We grabbed chats wherever we could in the alleys and streets of Sony Pictures Studios. Later, we found out that even though we had permission, apparently we weren’t really supposed to be doing it, so this is a rare thing to see. Now and then, you’ll see a golf cart zip by. It was a quiet day on the lot, with Mr. Sunshine shut down, Wheel of Fortune out of town, and Spider-Man gearing up but not yet shooting.

I actually did many more interviews than you’ll ever see — some really fun ones about great products, and one shot in the “stew room” that the entrepreneurs sit in before they head to the soundstage next door and into the Tank — but you won’t be seeing them anytime soon, if at all, because their segments haven’t run yet. They shoot many more pitches than they have time to air. There are a lot of reasons a segment could be shot but not scheduled. It may not be entertaining, or there could potentially be a legal issue, or the whole episode could get bumped. (That’s what happened with the THINgloss episode that finally ran in mid-April; it was supposed to run in the second set of shows for season one, but the Haiti telethon bumped it for more than a year.)

You’ll also notice the flag of a website I used to work for on the microphone. It’s there because when we shot these segments, they were originally going to publish there, but its recent merger changed its editorial production practices, so my creation, AfterShark, is back with me for this season. Next time, it’ll probably be in a third place. Such is the modern media. Even Friday Night Lights bounced around.

Here are a few of my favorite pre- and post-show interviews from Season Two:

This is the creator of Onesole Shoes, a clever and inexpensive way to give a single pair of shoes a wide variety of looks. She’s a pharmacist from Florida. My videographer, Ken Shadford, felt terrible about accidentally having the dumpster behind her head in the first section of this video, because she’s such a great lady, but we corrected her dumpster head by the time it was over.

This is my most popular one. [A month later: The one you just saw has surpassed this one.] Probably because the owner of SweepEasy had such a spectacular success in the Tank, his video has more than four times as many views as any of the other entrepreneurs I interviewed.

Next we have the unforgettable Aldo Orta, a Mexican-born jewelry designer. One thing you’d never know (but might guess) from this interview was his, shall we say, dramatic use of cologne. I think that’s actually a good strategy. Swaddle yourself in a smell you love and it’s like showing up in front of the Tanks in armor. Smell has a powerful effect on the emotions and on your nerves. The well-lotioned Aldo certainly had confidence in his brand.

I had fun shooting this one, for a cleaning product called PureAyre (hey — are Shark Tank entrepreneurs allergic to spaces in their product names?). The inventor kept waving an ammonia-sprayed tissue in my face during his eager product demonstration. I got some good cracks in (“a frat house” is my favorite) while still allowing him to say what he wanted to get out.

There are tons more, including my segments from season one, on YouTube under my channel, Bastablejc. Click here, on my YouTube channel home page, and scroll down the column to the right to see the full list of my videos.