Mar 292011
 

Crappy job postings: Ernest Shackleton's ad solicited some 5,000 responses anyway

You’re going to think I’m nuts. But I’m growing convinced: The Web has trashed the American economy.

Back in the ’20s, mass production transformed the way we made and bought things. Henry Ford and his magnate brethren learned how to make vast quantities of consumer items quickly, and to sell those consumer items, they had to advertise to the masses. A symbiotic relationship was born and, in tandem, production and advertising became the twin cylinders of our economic engine. By the 1950s, our consumer society reached its apogee. Today, the capitalist formula is so perfect that many Americans would rather live deep in debt than within their means. Gotta have the latest stuff, or at least die pretending you do!

And then the Web came in. Online shopping mushroomed and today, it’s taking over. Last Cyber Monday, online shopping hit a new high of $1 billion in sales on single day. While we were busy chattering about what a novelty digital commerce was, it was sticking daggers in Mom and Pop’s backs.

Observers like to claim that newspapers and magazines are dying because Web journalism and social media are making them irrelevant. But I think they’re wrong about the true nature of what’s happening. They’re distracted by the shiny new baubles of Twitter and Facebook, and mistaking demolition for revolution.

Yes, the Web has impacted print media. Of course it has. But I think it’s because the Web eliminated advertising as a crucial medium. Why would a wicket manufacturer want to spend tens of thousands for display advertising when it could spend nearly nothing and simply appear at the top of the heap in a Google search? The great ad man, once an archetype of American business, is now something of a hobbyist. Advertising positions are skewing more toward marketing ones in which companies learn not how to master the art of the ad, but how to manipulate free social media gossip to work in their favor.

The end result: Far less money is now changing hands in everyday commerce.

Without advertising, one of the legs has been kicked out from under our economic dinner table.  Without advertising, too, millions of Americans will suffer from lost work: journalists, writers, actors, producers. Without big-ticket advertising, the few surviving media outlets that remain must hack budgets so far to the bone that previously professional positions will be filled by people getting bony wages. More businesses expect to be able to do things for free, and that includes staffing.

cart keyboard button online shopping

All the advertising a business needs these days

If you think that’s a scary prophesy, I hate to tell you it’s already true: An editor of one of the nation’s biggest travel magazines got up in front of the Society of American Travel writers conference last spring and said he’s getting away with paying writers 50¢ a word when a few years ago they got $2 a word. They’re lucky. One of the biggest “news” sites in the world doesn’t pay most of its contributors a cent. In a masterstroke of mining low self-esteem for profit, it tells writers that their payment is the opportunity to see their name on their website for free. All this is now reality because advertising is becoming a memory.

About six months ago, a friend of mine, who has worked in TV, newspapers, and in digital media, said something ominous to me: “I think the dirty little secret of Internet journalism is that no one really knows how to make money from it.”

Six months later, she was laid off by the troubled media corporation that employed her to save it. She was replaced by a kid right out of school whose chief skill is the mastery of SEO. In a downshift analogous to American commerce as a whole, another high-level position became a cottage-industry job, and standards descended with it.

First we were hit by outsourcing. Now we’re being slammed by downsourcing.

Even when I go to brick-and-mortar stores, I find the retail clerks have capitulated to the Web. So often these days, when I look for something that’s not in stock, I’m answered with a passive shrug. “You can find it online,” they tell me, absolving themselves of making a sale despite the fact I have cash in hand.

I would like to know if anyone has ever done a study to see how much money American businesses lose each year because customers refuse to return home, order the item online, pay the shipping, and wait.

The reason no one knows how to make much money off Internet journalism so far is that there are few advertising dollars behind it. Readers and businesses alike are finally used to getting everything for free. In a world where consumers can find what they’re looking for without outside assistance, they’re just not as necessary as they used to be.

Half the engine of our economy was removed even as we’re rocketing down the highway at 95 miles per hour.

It’s mad, man.

Mar 282011
 

I am beginning to think that Twitter appeals to the lazy guy in me. Instead of posting something here, I tweet it (@bastable) because that’s quicker and shorter. But so many of my activities are not being properly preserved except at the Library of Congress.

Last night, for example. I went to the opening party for the Broadway revival of How to Succeed in Business Without Really Trying at the Plaza Hotel. I was helping my friend Ken Kleiber (of the beloved New York City cable show “That’s Kentertainment“) shoot red carpet interviews with the cast and creatives. One journalist acquaintance spotted me and asked who I was interviewing people for. No, no, I said. This time, I’m behind the camera.

And because I was behind the camera, I captured this moment which, for some reason, I find endearing and hilarious: Daniel Radcliffe, Mr. Harry Potter himself, meeting Liza Minnelli for the very first time. Since everyone else was embroiled in their own interviews with other cast members, I managed to capture the hug and the expression of absolute rapture on this kid’s face when he met her. The kid had just opened his own Broadway musical as an above-the-title lead, he’s facing an adoring squad of flashbulb-popping, ass-kissing entertainment journalists — and yet he nearly bites his tongue off with excitement at meeting Liza.

Here are some screen grabs of his delirious moment:

Daniel Radcliffe meeting Liza Minnelli

Daniel Radcliffe meeting Liza Minnelli

You can see a lot more pictures of Daniel’s giddy schoolboy fancrush on Ken’s website.

There were some other standout moments. Like when Neil Simon, for some reason, got onto the red carpet to give interviews (he didn’t write the show). To get him chatting, Ken asked if they had seen the show, and his wife sarcastically pipes in, “No, we were all dressed up and walking past the Plaza and saw there was a party, so we wandered in. What do you think?” Then, to my surprise, Neil told Ken that the show wasn’t the greatest thing he’d ever seen. Guys, if you’re going to crash the red carpet, at least play the media game nice.

It just confirms my theory: Like postage stamps, theatres should not be named after the living. With all due respect.

Neil Simon and his wife

And then there was the moment that Michele Lee, who was the ingenue in the 1967 movie version, put down her glass of red wine to do an interview by the light of an iPad. (Strangely, the guys next to us in the line had no proper lights — they used an iPad set to a blank screen.) She snatched it up and said it was all part of her best advice for staying in show business: “Bring your own light!”

Michele Lee and an iPad

I shot this while I was shooting Daniel. Damn, he’s English. Having also covered the red carpet at the opening of the Wizarding World of Harry Potter, I can attest that he gives more attention to the journalists on the red carpet than anyone else I’ve ever seen. He was there for more than an hour and I don’t think he even went to the party it was supposed to be a part of. He’s just an all-around mensch.

Daniel Radcliffe
Here are Ken and me after the professional camera hogs left:
Ken Kleiber and Jason Cochran

Sometimes New York is such a kick that I hate myself for the times I curse it.

Somewhere right about now, Daniel Radcliffe is probably playing Liza with a Z and agreeing with me.

Mar 082011
 
TriangleShirtwaistBodies

March 25, 1911: Horrible, but avoidable

It happened on March 25, but there had been warnings for years. Factory owners across America amassed fortunes by exploiting what was, at the time, a seemingly inexhaustible resource: immigrants. Newly arrived Europeans were expendable. They had a weak political voice, so crossing them had little negative impact for politicians and none for businessmen, since few laws existed to protect them.

So children labored alongside mothers. Women labored all a day, sometimes as much as 75 hours a week, with no days off, forbidden to so much as speak. They frequently lugged their own machines to work. Girls of 15 made $3.50 a week. Factory doors were locked so they would not waste time gossiping, or stretching their legs, or breathing fresh air. And when they went home, hunched and raw after spending all the daylight hours doing piecework, they often slept in rooms with seven or eight family members, none of them able to earn enough money to reverse their plight.

Demands for protections surfaced but rarely took hold. Child labor protests were the cause célebre, and momentarily. In 1909, a fifth of Triangle’s workers took to the streets with some 20,000 other degraded women, all of them too desperately poor to take a passenger train let alone lose their jobs, in a strike. These weary, foreign-tongued women in threadbare clothes made a rare appearance in Union Square during the daylight to open eyes. Some people clucked their tongues and said, “Yes, yes. Something really ought to be done” — and did nothing except express momentary dismay. But to many others, these protestors were considered anti-American agitators — unclean ghetto scum whose laziness was an affront to the American Dream. Many were arrested, and some sent to work camps. Even though those as American as Mark Twain were emphatic supporters of labor movements, booming industry (backed by police) retook focus and power, and the girls’ warnings faded from novelty and the public eye.

The building on fire, 1911

The building on March 25, 1911

But on March 25, 1911, in a factory on the upper floors of a building on the east side of Washington Square Park in New York City, time ran out. A fire began. With no rules in place to keep the floor clear of loose rags, it spread with breathtaking speed. Women scrambled for the doors, but they were locked. They rushed for the windows, but they were too high to be reached by fire truck ladders. They began flinging themselves out of windows, smashing on the sidewalks below, crashing through the pavement, and, skirts still aflame, impaling themselves on fencing. Some desperate girls found a fire escape, but it hadn’t been inspected, and it came loose, dashing more of them to the ground. Bystanders gathered, unable to assist the trapped women, while the streets piled with bodies. The gore filled the gutters, and the smell of blood caused the horses pulling the fire trucks to rear back in fear. The warnings were made horrifically real.

By dinnertime on March 25, 146 had been murdered by something that could have been avoided: the callousness of commerce. It was more than just an accident. If the image of people leaping to their deaths reminds us of 9/11, that’s apropos, because like the 9/11 of its day, the Triangle fire was a source of paralyzing horror and a bellwether of change. Public opinion turned. How could a prosperous, civilized country have allowed the conditions that killed these women — and, even on March 26, threatened countless more across the country? Hastily, with an acknowledged shame, the system changed. Labor and safety laws, weak at first, were ushered into place.

The Triangle site today

The same view today, scrubbed of meaning

The real changes were deeper. No longer would most Americans trust industry to police itself, without oversight by law or a government interested in the greater good of society. Unions surged in popularity.

Back to how it was: Demonize the employee

Here we are. It’s a mournful irony indeed that on the 100th anniversary of such a milestone in the humane execution of our national business, the right wing, and heedless windsock politicians such as Gov. Scott Walker of Wisconsin and Rep. Tom Niehaus of Ohio, are taking a sledgehammer to unions. Their ire is currently directed at public sector unions. As if high school teachers are fatcats who wickedly milk the system. As if being able to stand up for yourself is something you should only be allowed to do if you don’t work for the state.

It’s shameful ignorance of who we are, a modern crime against our history, that the sacrifice and idealism of our ancestors 100 years ago could be so summarily discarded at the very moment they should be commemorated.

In March 2011, there ought to be parades to honor the centenary of the day our industry civilized. Instead, conservative partisans are attacking unions, seizing a political moment to demonize a largely productive entity and feed their own wealth, and disrespecting the process that made America an industrial power that was admired by the rest of the world.

Throughout the majority of our history, American industry was a free-for-all, with no rules to look after the greater good. Look at slavery, for goodness’ sake! Left to its own devices, American business trampled people. And it would have remained so if people hadn’t taken control of their own conditions and created the industry they wanted to have.

It’s no accident that unions took hold in this country at the very moment our consumer culture added rocket fuel to our national economy and propelled us to the very stars in the 20th century.

Yes, there are corrupt unions — but it’s also true that there are corrupt politicians and CEOs, so any argument of moral superiority over organized labor quickly collapses upon itself. I also believe that all-powerful employers can do a hell of a lot more societal damage than all-powerful employees. And I do not believe that history bears out the oft-repeated saw that unfettered capitalism is naturally for the best. Even Adam Smith did not advocate the abuse of workers or the elimination of government involvement.

We created unions because we needed them. Business was abusing the people because it could get away with it. Unions were designed, at their purest form, to protect the lives of the workers who provide the engine of any business. Opponents lazily call them communist, but it can be argued that if an employer cannot run a business in a humane manner and still make a profit, it has no place in a civilized country. Besides, why shouldn’t workers have as much of a voice as businessmen have?

Collective bargaining is one of the few defenses Americans have against the all-powerful corporation. We can thank the 146 Triangle victims for kicking that off in a real way.

Triangle Fire morgue

Products of an anti-union shop on March 25, 1911

Unions can also protect industry itself. In Germany, where trade unions are far more powerful than they are here, they have helped prop up flagging businesses at moments when they were weakest. When an American enterprise might have shut up shop, Germany’s indomitable guilds repelled change. That may frustrate entrepreneurs, but it nonetheless it helped create an economy that is just as productive as ours despite the fact the average German takes about four times as much vacation as the average American.

In the final analysis, American businesses exist to make money for their owners. Innovation is not necessarily at the top of the list of things that are produced in much quantity by that mandate. Cutting corners, or refusing to modernize, or pressuring workers to give up more and more of themselves (including personal health), are just three destructive things businesses do yet still generate profits. And let’s not forget that there is no economic system that is impervious to greed. Without a force that resists potential abuses, greed wins.

I work three blocks from from the building where the Triangle Shirtwaist Fire happened, in a building that was, at the time, Wanamaker’s. It was a mammoth department store taking up two city blocks where those women’s handiwork, created from despair, was almost certainly offered for sale.

The old Triangle space now belongs to New York University, where I attended graduate school. The streets that once ran with gore are now lined with coffee bars and student hangouts. The fire escapes are now secure and regulated. So is my office, and so is every workplace in the country. I have never been a member of a union in my life, but I can thank unions for forcing men of profit to do the correct thing by their fellow man — a Christian principle, after all.

We all assume a level of safety where we work because of what happened on March 25, 1911. We take the fruit of collective bargaining for granted. Visit a sweatshop in Indonesia or China or Bangladesh and you may begin to grasp how things could be, and how they once were.

Of course it’s easy for a Tea Party reactionary to paint all unions as wasteful when they have no true understanding of what they actually contributed to our quality of life. It’s easy to dismantle America if you don’t understand why it was built the way it was. If you want to know the value of what you own, know your history.

The Republicans have spent the past few years vigorously demonizing unions. Let’s not fool ourselves. They’re desecrating the overwhelmingly positive influence of unions because their members contribute mostly to Democrats. The right wing wants to decimate Democratic funding. So they claim unions are guilty of bleeding the American businessman of his profits, that commerce cannot continue if they exist, and that we cannot afford them.

This March 25, I remind them that those was the same arguments that employers gave on March 24, 1911.

StrikingGirls

Child labor strikers, 1909: Dishonored this month for the sake of partisanship

Mar 072011
 

Since mid-December, I’ve been appearing on CBS’s The Early Show more or less weekly. Strangely, I find it easier than my weekly segment on Fox Philly partly because at CBS, I can actually have a conversation with the person sitting across from me. Part of the reason is because the staff is truly nice, and I’m always at ease there. But it’s also because for the other kinds of interviews I do, which are satellite interviews, I stare into a camera and listen intently to the voice in my ear, so all the action is in my brain. For these live on-set interviews, I can read the face of the person talking to me — even if they’re lucky enough to have a script, IFB, and TelePrompTer. It’s more of an interaction, which brings out the best in me.

Here’s a weird thing that’s come out of my appearances: Two weeks ago, my brother, who lives in Florida, called me early in the morning. He was totally wigged out. He’d been filling up his car at a Shell station after dawn that morning, when, unexpectedly he heard his brother’s voice coming from the gas pump. “All of a sudden, I heard my brother’s voice talking to me!” he told me. It was like I was a ghost or something. Well, that’ll wake you up in a hurry!

He looked up, and there I was, on a little TV screen, giving him a few minutes of consumer advice while he filled his tank. Since then, reports have been filing in. I was last seen by a colleague dispensing consumer advice at Mobil station in Virginia, too.

Vaudeville may be dead, but I found an unexpected new venue: I’m a big star at gas stations nationwide.

Anyway, here are a few of my recent segments.

If you sit through this next one (you can do it– I had to walk through it and navigate a lawn mower while I was at it), you’ll hear the host call me “John” at the very end. She must have been thinking of the esteemed former NBC reporter, John Cochran. I’ll take it.

New light bulbs are coming! But not even the fanciest new TV could have picked up the fact that for this one, I was wearing cuff links shaped like little light bulbs. A web site that purports to be dedicated to combating media bias took me to task for, um, not complaining that the government was forcing people to adopt new bulb technology. Yes, criticized by an anti-bias site for not showing a bias. America!:

I was kinda proud of this next one, as silly as the topic is (“tree-mendous deals”??). That’s not only because it was the first time I appeared on The Early Show, but also because I was lucky enough to be one of the last people that Harry Smith interviewed in his final weeks on the show.

I’ll get some more up later. I don’t like doing it because it means I have to watch myself here and there.

No one likes listening to the answering machine and realizing what they sound like. So can you imagine facing yourself on national TV?